I was interviewed for a local tv news station this afternoon about this very topic. You can see that clip here.
How busy are you, as a fitness professional, with clients making fitness a priority for the new year? How can we help to retain these clients?
I’m on the same page as Hope. Our gym memberships are absolutely booming while our clientele is seeing a moderate increase. Unfortunately, an adequate portion of NYR clients stick to just that: a NYR and nothing more. A lot of these people are the ones who won’t maintain their program after a month or so because they aren’t noticing results. Our job is to show them the difference in a NYR and a program constructed of a professional. We also need to make sure we’re available a few weeks down the road to help our members see the results they’ve always wanted.