I was interviewed for a local tv news station this afternoon about this very topic. You can see that clip here.
How busy are you, as a fitness professional, with clients making fitness a priority for the new year? How can we help to retain these clients?
For me, the New Year is a great opportunity to grow my business and retain new clients. I find that many of the people initiating contact around the New Year become regular clients while some wind up burning out because they were not mentally prepared to start a new, healthy lifestyle. I try to address these issues from our very first meeting, emphasizing that real results come over time and trying to encourage my ‘fragile eggs’ with positive reinforcements. By giving each client this one-on-one attention, I find that even those that inevitably burn out will either a) refer me to their friends, or b) return as a client at a later date when they feel more resolute in their fitness priorities.
I’m on the same page as Hope. Our gym memberships are absolutely booming while our clientele is seeing a moderate increase. Unfortunately, an adequate portion of NYR clients stick to just that: a NYR and nothing more. A lot of these people are the ones who won’t maintain their program after a month or so because they aren’t noticing results. Our job is to show them the difference in a NYR and a program constructed of a professional. We also need to make sure we’re available a few weeks down the road to help our members see the results they’ve always wanted.