I was interviewed for a local tv news station this afternoon about this very topic. You can see that clip here.
How busy are you, as a fitness professional, with clients making fitness a priority for the new year? How can we help to retain these clients?
For me it has had little impact. I actually screen the “Resolution” client with more scrutiny during an assessment than a client during off peak time. Most NYR clients are bringing last years excuses to why they did not accomplish or even make attempts to reach goals. As a trainer, my training time is valuable, so I want to make sure the client is prepared to make a commitment for a set amount of time and to keep the goals for success realistic.
I’m on the same page as Hope. Our gym memberships are absolutely booming while our clientele is seeing a moderate increase. Unfortunately, an adequate portion of NYR clients stick to just that: a NYR and nothing more. A lot of these people are the ones who won’t maintain their program after a month or so because they aren’t noticing results. Our job is to show them the difference in a NYR and a program constructed of a professional. We also need to make sure we’re available a few weeks down the road to help our members see the results they’ve always wanted.