Many fitness corporations are hiring individuals with only a high school degree and are predicating their entire search criteria on sales experience and communication skills. Individuals who accrue a single personal training certification are calling themselves fitness professionals which is mind boggling to say the least. I also find that many managers have an overtly biased outlook on personal training certifications and place an emphasis on hiring individuals who are certified with the same organization.
You only talk about one side of the fitness industry. I never had a protein shake in my life, and I do not recommend it to clients. I do not sell supplements. I know how to screen clients, and I know how to write an exercise program (by the way: we do not write ‘prescriptions’).
I am also a very proud member of the fitness industry, and I know many other trainers like myself who are dedicated to help their clients.
I am sorry for you that you obviously have not had the good fortune to encounter any of us because there are many. I wished you could have been at the IDEA Personal Trainer Institute Alexandria, VA. You would have seen rooms full of extremely qualified personal trainers.