Many fitness corporations are hiring individuals with only a high school degree and are predicating their entire search criteria on sales experience and communication skills. Individuals who accrue a single personal training certification are calling themselves fitness professionals which is mind boggling to say the least. I also find that many managers have an overtly biased outlook on personal training certifications and place an emphasis on hiring individuals who are certified with the same organization.
When people hire unqualified personnel to fill vacated personal training positions and when companies are selling supplements to their clients then I can safely state that it is a joke. Why on earth would any sedentary individual need a supplement like a protein shake when they can get their essential amino acids by ingesting any dairy product. The industry is so infatuated with sales and revenue that it takes the onus of off promoting health. Coupled with the fact that many trainers are extremely ill prepared to write an exercise prescription and screen their clients thoroughly. I spoke to a personal training manager and even he conveyed that this industry is simply predicated on making a profit and not on helping individuals.