I have found that people love options and packages more specific to their needs. They also like to pick something that soudns interesting to them.
I offer 2 types of packages and have 3 packages based off the second one.
I have “Simply Fit” and “Journey”
Simply fit is a basic session. Short and simple. Client is responsible for warm up, cool down and diet.
“Journey” is full service and has 3 options
100 Miles, 500 Miles, and 1,000 Miles
I’m not sure what type of facility you are in or your offerings. If a weight loss program, I really can’t answer. I have never and don’t work with long duration agreements, though understand the concept and reasons.
I simply contract for 2 sessions at a time: no deals on payment and they pay in advance because of cancellation charge.
Have never had a problem with anyone signing my contract and awesome retention. Also before asking:I conduct initial fitness testing, measurements and about an hour consult w/q and a. (Done with first workout) People see what they are getting for their money…
There are so many options out there for people it makes their head spin if they have to commit to something sometimes.
Maybe offer 30days? Then look to convert to longer.
when I first meet new clients, I require that they pre-pay for an into package with consists of the assessment and three sessions. After that, I bill them monthly for the number of sessions that had with me.
Works great for me; I am busier than I can handle, have great retention and never had any problem with payment.
My advice is to offer a 1 month agreement, show them how awesome you are and provide so much value that they will sign up for the 3, 6, or 12 month package. Put yourself in their shoes, would you want to sign up for a 12 month package right off the bat without knowing the value? They have to go for a test-drive!