The best way is to get out there and work for your community. Volunteer at races, health fairs, corporate events, school functions, charities. The more you are involved on those levels the more doors will open for you. Giving to the community will give back to you. Social media works but only if it shows a person that cares. Trainers are everywhere on the internet. Be one that’s on the streets too. I built a thriving business that way before I ever went to marketing tools. Both are necessary, but the first is the most rewarding.