Hello everyone! I need assistance finding data about my competitors for my business plan. Thanks!
I recently started my own all women’s fitness company in Orlando, Florida and was having trouble finding competitors products, prices and services. Unfortunately, a developer membership at IHRSA is out of my price range and looking up and calling each competitor for rates is timely. Any useful methods that you would recommend will be deeply appreciated. Thank you for your time!
I agree with Bryant Seton about using another person to find out information – sometimes they can give you a better holistic perspective than IHRSA site (but it is still good to belong). That is how I got the most reliable inside information. I have also found that once you start to build a good rapport with your members, they will begin to open up about prior competitor gym experiences and sometimes even volunteer you information from their friends or family members that are using the competitor’s facilities.