I recently started my own all women’s fitness company in Orlando, Florida and was having trouble finding competitors products, prices and services. Unfortunately, a developer membership at IHRSA is out of my price range and looking up and calling each competitor for rates is timely. Any useful methods that you would recommend will be deeply appreciated. Thank you for your time!
When I did retail mgt. we would “shop” & be shopped by competitors & other retail establishments.
I did all my research myself when I wrote my plan & started out. It helped that I had prior retial/sales/& mgt experience.
DO IT 4 SELF, some1 else may not observe what u may consider a sellable difference…
4 hard # facts start research w/Moody’s – search by industry
This is really a simple thing, time consuming but simple. Walk in, ask questions, gather info just as if u were interested in their service cause u are.
Dont waist time on those business’ who are not offering similar services to your own unless they offer something different. Find out what it is, how people r responding to it nationally, regionally, locally.
R u gonna compete in service offered or as another fitness alternative?
Invest the time stud…confidence in your plan is essential, solid info in the plan offers steadier footing moving forward. Don’t have the whole concept of what your doing to suggest directly.
I agree with Bryant Seton about using another person to find out information – sometimes they can give you a better holistic perspective than IHRSA site (but it is still good to belong). That is how I got the most reliable inside information. I have also found that once you start to build a good rapport with your members, they will begin to open up about prior competitor gym experiences and sometimes even volunteer you information from their friends or family members that are using the competitor’s facilities.