I recently left a very successful in home personal training business in NJ and moved to TX to start over. I have tried to form alliances with doctors(150), physical therapists(25), dietitians(3), hair salons(8), golf clubs(7), equipment stores(2) and no one wants to help out with referrals or displaying brochures(which I have offered to pay for the space or offered free training) etc. I have an impressive resume, countless NJ client testimonials/referrals, NJ doctor referrals and I still haven’t made any progress. It was much easier in NJ to get brochures displayed or have another professional as a referral source. My introductory letters and e-mails have been professional and to the point. Any ideas on how to turn this around?
I THINK THE HOW FITNESS TRAING IS VEIWED THERE IS IMPORTANT. PINPOINT A SPECIFIC CROWD YOU WANT TO REACH STYUDY THIS CROWD VERY WELL. FIND OUT WHAT IS MISSING IN THEIR CURRENT FITNESS ROUTINE. TRY READING UP AND, SPECIALIZYING IN A GAP THEY ARE OVER LOOKING. TRY TO ENTICE YOUR CROWD WITH THIS KNOWKEDGE OF WHAT THEY ARE MISSING. SOMETIMES SPECIALIZYING IN A NICHE CAN BE REWARDING.