I recently left a very successful in home personal training business in NJ and moved to TX to start over. I have tried to form alliances with doctors(150), physical therapists(25), dietitians(3), hair salons(8), golf clubs(7), equipment stores(2) and no one wants to help out with referrals or displaying brochures(which I have offered to pay for the space or offered free training) etc. I have an impressive resume, countless NJ client testimonials/referrals, NJ doctor referrals and I still haven’t made any progress. It was much easier in NJ to get brochures displayed or have another professional as a referral source. My introductory letters and e-mails have been professional and to the point. Any ideas on how to turn this around?
Thanks for the responses. Actually, although I live in Grapevine, my main focus for business is in Southlake, Trophy Club, Westlake, Colleyville, Coppell and Flower Mound. I have applied to 2 fitness studios, but no response yet. I do plan to join the Southlake Chamber of Commerce in January. As far as the referrals not being useful, these businesses can’t be bothered to check them out. My referrals have full first and last names, e-mail addresses and phone numbers – easy enough to check if they wanted to. I don’t think offering $50 – $100 per month to a high end salon for a few square inches of counter space(for brochures) is a bad deal for them at all. Again, I have offered to train the owner, so they could see my level of expertise and refer with confidence. The thing that bothers me most is that I didn’t have to go overboard with getting to know people in NJ. I presented my materials, got the clients and focused on training.