I recently left a very successful in home personal training business in NJ and moved to TX to start over. I have tried to form alliances with doctors(150), physical therapists(25), dietitians(3), hair salons(8), golf clubs(7), equipment stores(2) and no one wants to help out with referrals or displaying brochures(which I have offered to pay for the space or offered free training) etc. I have an impressive resume, countless NJ client testimonials/referrals, NJ doctor referrals and I still haven’t made any progress. It was much easier in NJ to get brochures displayed or have another professional as a referral source. My introductory letters and e-mails have been professional and to the point. Any ideas on how to turn this around?
Ariadne has some excellent points. I used to have a very successful business in Chicago before I sold it. A year ago we moved to Madison WI and I have to say the mentality and attitude towards in-home personal training is not the same as in Chicago. However, I was able to find a couple of clients here and they did refer me other whom I now train. It’s a lot harder to infiltrate a new territory when you are new to that location because other trainers already have establish relationships and connections that are paying off for them.
If you can afford to be spent some more time looking for that one break it would worth the waiting. If not, do as Ariadne suggested and get a temporarily job at a local gym or studio or school district until you get your other business up and running again. Sometimes it only takes one client or connection to take you off the ground and start making a living again. It’s not you, it’s most likely the market around you is saturated with other trainers (some good and some not) and so you have to go thru the cycle. Our profession is primarily based on referrals and good reputation. Until you establish these things again, do what ever you need to do to stay afloat. Moving from one location to another where the mentality might be different, it can be hard.
I lived in Dallas for many years and I know the market very well there. Grapevine is not the best place to be, but not the worst either. If you can afford to be mobile you should try to make connections around Southlake, Plano, Frisco, Prosper, around the SMU area (Highland Park) and McKinney. I think that’s where the money is located around the metroplex area.
I hope this helps. Good luck!