I live, again I say we live, and also work as the organizer for the complementary fitness classes in our high rise building. We are located in a major city and I try to change up the “routine” classes regularly but have noticed many residents in the elevator asking we add more classes at post 8pm. Our 9 plus year experience has lent us to a very lax show at this time, has the industry changed and we missed it? Many of our one on one’s take this time slot they pay and are committed… are we missing the later night exercise groupies that need motivation? Or is this just a conversation starter so we welcome them into the earlier time slots with out remorse….
I think that there is a market for everything; its locating the market that is the real challenge. Keep the classes small and pre-registered but always welcome 1st time walk-ins. When someone signs a commitment they are more likely to stick to it, and get everyone to talk and interact with each other. This could be the most dedicated group you have ever trained.
Hi. I’m a firm believer in the premise that there’s a market for just about everything. The secret is finding it! 🙂 As a couple of other posters suggest, I think that simply asking (e.g. by for example conducting a small informal survey, or posting a flyer about the idea and contact information to contact you for further details), may probably work best. Give it a try, as THEY say, “you never know until you ask.”
I have started a few 8 and 9 pm classes at the request of patrons. But they have always fizzled out after a few weeks. Now I offer to schedule them in a private session. Some go for it and some don’t, but all of the “oh, I would definitely come to an 8/9 pm class” people stop attending class after a few weeks.