I live, again I say we live, and also work as the organizer for the complementary fitness classes in our high rise building. We are located in a major city and I try to change up the “routine” classes regularly but have noticed many residents in the elevator asking we add more classes at post 8pm. Our 9 plus year experience has lent us to a very lax show at this time, has the industry changed and we missed it? Many of our one on one’s take this time slot they pay and are committed… are we missing the later night exercise groupies that need motivation? Or is this just a conversation starter so we welcome them into the earlier time slots with out remorse….
I think that there is a market for everything; its locating the market that is the real challenge. Keep the classes small and pre-registered but always welcome 1st time walk-ins. When someone signs a commitment they are more likely to stick to it, and get everyone to talk and interact with each other. This could be the most dedicated group you have ever trained.