Have you adjusted your personal training prices and packages because of the economy? If so how?
Yes I have not changed my prices, but I have changed my options for packages at my gym.
I have given my gym members an option of financing these packages based on a weekly commitment. At my gym, for the smallest package of 5 pt sessions, I charge $33 for 1/2 hour and $50 for a full hour session. So lets say the member wants to commit to PT 1x per week for a month. That is the total package of 5 for $165 for 1/2 hour or $250 per full hour. Well, forking over that amount of cash is hard all at once for a lot of people. They still make the commitment, but based on my program and option at my facility, they now can make a weekly payment towards that package option and still get the package price. They do, however, have to use that PT session each week or they do lose it (no roll overs). Now, to get started and to get the discounted package, they do have to sign a contract reflecting their month commitment, but only have to pay for that 1 week’s PT session at either $33 or $50. The member will then be billed each week for the PT sessions that they committed themselves to.
To learn more info on my payment processing systems that gives the option for weekly billing, please visit:
http://www.gymmembermanager.com/
No. If you value what you know and what you are able to do for others, you should not adjust your rates. I have worked with individuals that really needed my help but did not have the funds to afford my normal rates. People in general will find a way to afford your rates if you provide them with professional and consistent service.
