Is there a particular type of group you are trying to attract? In my opinion, I don’t think changing the name to a sexier one will do the trick. The term “sexy” has different meaning and appealing to different people. If you change the name to something sexier, then you might also attract the wrong types as well. Maybe you need a better way of promoting your class without changing the name. If the concept and theme of your class are going to be the same, then changing the name will not do you much good. What if the people who are participating in the class right now don’t like the new name and you end up losing some of them, would it still worth it? Maybe you need to come up with a new class with a new name for it instead of renaming your existing class.
Similar to Harris and Michael’s answers, I’d be especially mindful of how any renaming (or naming) might impact my current or future clientele. What are your thoughts on the questions below:
-Have you surveyed the current students to get their thoughts on what they like about the class?
-If they were to try and get their friends to join the class, how would they talk about it to them?
However you feel most comfortable, I encourage you to tap into what your current students love about your class and/or how you approach instructing it – and if you’d be open to it – what they wish would change. I feel that hearing them talk about it in their own words would help you decide the most appropriate (and alluring) name. Does that make sense?
Out of curiosity, what’s the current name of the class?
Thank you all for your valid points. Yes, I do think a sporty name may be better than a sexy name…My class is called Gentle Stretch and Core Strength, its at 10:30 am in the morning and it’s part of a Wellness Program sponsored by a hospital. Clients age run 40+ years old. However most of my clients are 60+. I do want to attract the 40 year old. I have called the class Strength Fusion and Pilates with Weights over the years. It just appears that clientele love the aerobics and strength training classes and not so much the Pilates classes! It goes in ebb and flows. But I think a name change and new description is warranted. I need new people. Participants are often sick or people move away, have surgery, start working, etc. Whether my perceptions are unfounded it just appears that clientele like new and trendy classes and not the same old, same old.