I have found social media to be useful for keeping contact with my current clients. But not much else and not as effective as my keeping in touch with emails, texts and phone calls. My website has been much more productive in generating new clients. This forum for answers is one of the few things that I still use in the way of social media. I discourage clients from spending too much time on social media as well. It leads to more sedentary time and less productivity.
I’m not a Facebook user, but before I sold my old company I was using my web site. Now I’m in the process of building another site and of course the IDEA Fit site is an excellent way to connect with others. Everyone has their own preferences on social media and different ways work for different people and businesses.