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It’s supposed to basically manage your social media (mainly facebook) for you? Here’s a link that i received via email from them. http://www.ideafit.com/social-poster-lockin-rate/2018?utm_source=education%20january%202018%20social%20poster%20vnew&utm_medium=email&utm_campaign=1-17-18%20Ed%20Social%20Poster%20vNEW%20(1)%20C