At face value your idea sounds like an interesting way to fill your class with participants. As many of the other responses state, however, I feel as if there’s a bit too much room for controversy later on down the line.
I’m interested in how you might advertise any type of class like this correctly. Thoughts?
Instead of the variable being “pounds lost,” have you considered basing your pricing structure on how much a participant’s body fat percentage decreases?
Assuming your measuring device is accurate, there would probably be less of a chance of unhealthy actions taking place. This would also go hand-in-hand with you properly educating your exercisers on the physiological differences between “weight loss” and “decreasing body fat percent.”
Another idea would be to market your group fitness classes as unique 10, 21, or 30 day challenges. Here’s an awesome link for more insights on how you could do this: http://www.ideafit.com/fitness-library/the-10-day-program
Finally, here’s a link to a previous question whose responses might be of interest to you: http://www.ideafit.com/answers/anyone-have-ideas-for-client-incentive-id…
Best of luck and I hope at least some of this is useful to you!
Hi there Jim,
Being female I particularly would not be keen on combining cost with weight loss in pounds since so many variables are involved which are beyond a person’s control including plateaus dependent on age and gender.
What I have done that has proven successful is this: IMO part of the problem in weight loss programs is attendance and attrition. To help adherence whether group or individually I have a built in cost which is doubled to the attendees. There is a set duration of the program. Depending on the program they sign a contract which also states they will not miss X amount of sessions (and how often they are billed if applicable). If they show up for the program duration (let’s say 12 weeks) they get 1/2 their money back. This gives them incentive to continue through to the end. I have enough confidence in my coaching and programming skills that if someone follows a program they will see results. We all know this may NOT be reflected on a scale.
Hope that helps and good luck!
What about those clients who have very low body fat % and loosing lbs. would be very difficult? Does this program target people who are overweight? What if they can’t lose any lbs., are they out of the program? Maybe a better way of approaching this would be if lowering their BF% would qualify them for different incentives (gift cards, free membership for a month, client of the month, free consultation with a dietitian or nutritionist, etc.). This way you don’t limit the number of people who want to take this program, plus some of them might feel uncomfortable posting their weight for others to see.
Not so sure about this concept, but one where the clients pay up front and then bet refunds based on weight loss might work better 🙂