I am looking to reach out to Residential buildings that have gyms in them. Most of them are under utilized and I thought of starting fitness bootcamps, one on one or small group training. Also, add a nutritional component. I thought in the future if it goes well we can have massage therapist come in, and have a healthy cooking night.
Do you know how to get in the door?
Is there push back from Property Managers or generally are they for it?
What is the best way to approch this with the PM?
Would my insurance be different? At this time I have liabilty for my mobile training.
There are so many new apartment buildings in my area that I think this would be a great niche!
The best way to approach this, is to get an appointment with the PMs and let them know of your interest to provide training at their properties. Some of them might have a policy in place, which allows outside trainers to come there and train residents. But other properties might not allow it for liability reasons and there is only one way to find out. As far as your insurance coverage goes, you should be able to add any new location to your policy, so it will be best for you to check with your insurance provider for more details.
Some properties might even allow you to advertise your business in their newsletters or post it on bulleting boards around their property. You could also ask them if they could include your services as part of the information packages they give out to new or potential residents.
I hope this helps. Best of luck!
Hi Patricia. I’ve done a fair amount of this type of training and find that the best way to approach it is by creating and presenting a ‘win-win’ for the property management/ownership. Sit down and create your Top Five benefits to the property management and its residents for having you come in, and use that as your marketing piece.
Yep I like the idea of doing boot camps and also bringing equipment if necessary. Often times I will give a free session for referrals as well.