i have been running an in home personal training business for almost 20 years. I see clients and I also have subcontractors who see cients under my company name. This particular client has been working with one of my trainers for 2.5 years and i have not raised his rates once. about 5 months ago he approached me about a reward for loyalty as a good customer who pays on time and is consistant. I told him I thought a loyalty program was a good idea and I would think about and I gave him a free t shirt. He sent me an email the other day asking if I had made a decision and would give him a discount. I am not sure how to handle this. I would like to keep his business and I can point out to him that we are providing a high quality service which he clearly likes and has been paying all along so why should we discount something which is ongoing. A tenant in a building would not get a discount when they renew there lease. Any thoughts on this subject would be greatly appreciated.
This is a common question I get from a lot of my long term clients. They ask if they can get a discount for buying in bulk or a discount since they have been with me for so long or a discount for numerous other things. I always tell them that I greatly appreciate their business and their loyalty but my prices are already as low as I am able to go in order for this business to make sense on my end. I tell them if I gave discounts to all my long term clients my business model would not last long term. In order for me to keep providing you the same service level, I am unable to give discounts. And they usually always understand.
Now with that being said, in the past I have given a Free Birthday session, the month of their birthday they get a free session, I give gifts on all major holiday days, if they reach one of their goals I make them a certificate and celebrate them on my social media. Point being, even though I don’t give discounts I still try to give them a special experience so they dont feel like they’re ONLY paying for personal training.
I hope this helps!
NASM – CPT