Are group fitness businesses thriving?
Are specialty group fitness businesses (e.g. yoga, dance and indoor cycling studios) profitable? What are the keys to success? Is an additional service/amenity required to be a successful business? What are you thoughts on a group fitness studio that offers a combination of yoga and indoor cycling?
Hi Lura,
I believe indoor spinning is always a big attraction in any gym. One new trend is a spinning class offered by Flywheel (www.flywheel.com), where the participants are not only spinning but they are also competing against each other. I found this class very fun and motivating even though I ‘m not a big fan of indoor cycling. As far as yoga and spinning I have never done that, but few years back I taught a class which was a combination of kettlebells, dancing and yoga. I was the instructor for the kettlebell part of the class where a different instructor was teaching the dancing and yoga. It was a great success.
I do believe every time you do a fusion class you will get a great response.
Best,
Harris