Are specialty group fitness businesses (e.g. yoga, dance and indoor cycling studios) profitable? What are the keys to success? Is an additional service/amenity required to be a successful business? What are you thoughts on a group fitness studio that offers a combination of yoga and indoor cycling?
Yes and no. Fitness studios and clubs have outpaced restaurants in the percentage of business going OUT of business. Further, according to the yoga alliance, for every student currently graduated from a 200 hour yoga certification, there are three students currently in yoga school.
The studios that do well seem to have a clearly defined niche and a good marketing plan. A small studio trying to do a little of everything is competing with much larger gyms and that’s pretty hard to do. A small studio offering a customized or premium service has a better chance of success, from what I’ve seen in my area.
I believe Group training and classes are just making it more affordable for people to get in shape while being told what to do. We do need to adapt to our customer base. I agree that we do need the good foundation to build new things or certifications off of. Adding some new fun things will help keep clients motivated.
Depends how you market and how your trainer does with renewals.
It’d be different from gym to gym based on your location too. I’d say my gym doesn’t have much wriggle room for classes, but that’s because we don’t have space to put people together. Larger gyms may be able to accommodate this better though.
I believe indoor spinning is always a big attraction in any gym. One new trend is a spinning class offered by Flywheel (www.flywheel.com), where the participants are not only spinning but they are also competing against each other. I found this class very fun and motivating even though I ‘m not a big fan of indoor cycling. As far as yoga and spinning I have never done that, but few years back I taught a class which was a combination of kettlebells, dancing and yoga. I was the instructor for the kettlebell part of the class where a different instructor was teaching the dancing and yoga. It was a great success.
I do believe every time you do a fusion class you will get a great response.