For those of you already operating an online program of personal training, what type of pricing options do you offer?

Plenty of choices to choose from, but with this model I like to go with the more the merrier.

Because you can break down workouts by yourself, present them and direct people online, I’d cut the price, but urge people to sign on for longer periods of time.

If I’m able to regularly check up on someone once or twice a week with a short phone call, they don’t detract time with several training sessions. Pricing I’d go with would be short flat fees, like 100-120 a month, with regular status updates from the clients to make sure they are making progress.

Hi Cynthia. Your pricing should reflect the services that your client will receive. Not all online training programs are created equal, and so if your program includes more than merely sending a workout to your client (for example, follow-up regular communications with your clients with weekly updates etc.) then you may want to reflect that in your pricing structure. What you may consider is offering different LEVELS of pricing. A ‘basic’ price for simply sending the client a workout, and a second price to incorporate more services.

I hope that this helps.

LaRue, CSCS
www.lecfitness.com

I offer the same type of service to my out of town clients. I usually charge a monthly fee equal to a individual client session, which covers weekly phone calls and emails, as well as answering any questions they may have throughout the month. Then a fee to create the workout(s) and progressions depending on what the client’s needs and wants. For some clients, they also want a demonstration of exercises, videos, nutritional review and body composition analysis. For those clients, I charge an additional fee for the month depending on the extent of their needs and wants.

In short, they get charged less than my individual clients get charged who are seeing me several times a week, but they are still charged my normal hourly fee depending on how long it takes me on average to meet their needs.

I hope that helps,
Jocelyn