For those Fitpros who offered “free first session”, what % of those people became clients?
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Hi Matthew,
I do not offer a free first session. I always start with a comprehensive assessment before I ever exercise with a client. This is a time-consuming process but necessary in my eyes to start the client off on the right track.
However, I wrap this assessment into an initial package with comprises of the assessment and three training sessions. Just about all clients who start off like that become long-term clients, I am at a point where I only accept people on the initial package base with the understanding that they will get programs to exercise by themselves afterwards and possibly checking in with me if necessary.
Karin Singleton
www.KarinSingleton.com