Don’t offer free sessions. People will come to try it and rarely sign up. If you want to attract new clientele offer half price sessions. But even then expect a low percentage to continue. My experience is below 50% with a discount. I never give free sessions. Those people who are truly looking for a trainer will commit if they like you from the consultation.
Hello Matthew Feldman,
Honestly, not one person from free: classes, seminars, family fun nights, farm shows, conferences, health shows, signed up for personal training service or any other service offered by me.
Value yourself for others to value you and your service.
Natalie aka NAPS 2 B Fit.
I give a free consultation/assessment/goal review to all potential clients who contact me for my in-home business. In the past 5 years all but one has turned into a client, and most of them have been long term.
I personally see this as a valuable piece because it allows someone to meet with you and get a sense of your training and communication style as well as you understanding their goals/health issues etc. If clients feel you are genuinely invested in them, they will become invested in you as well.
However, even if someone doesn’t immediately sign up with you after receiving a freebie, they may remember your name for the future for themselves or possibly a referral.
I do not offer a free first session. I always start with a comprehensive assessment before I ever exercise with a client. This is a time-consuming process but necessary in my eyes to start the client off on the right track.
However, I wrap this assessment into an initial package with comprises of the assessment and three training sessions. Just about all clients who start off like that become long-term clients, I am at a point where I only accept people on the initial package base with the understanding that they will get programs to exercise by themselves afterwards and possibly checking in with me if necessary.
Free sessions for small group training only. That doesn’t cost me any time or money, since the class is already happening. Personal training at the studio where I work, I am paid to do short demonstrations that roll into sales, and I close a good percentage of those. Personal training where I come to someone’s home or business, that’s never free.