I own a small personal training studio and I’m the only trainer. I’ve only been offering 1-on-1 training of 30 minutes sessions. I currently offer 1-on-1 packages of 5 sessions @ $150, 10 sessions @ $270, and 20 sessions @ $500. I live in a small town in a rural area with a median income of about $42,500. I want to make the training affordable for those who can’t afford 1-on-1 but I also have to cover my rent, utilities, supplies, etc. as well as the increased challenge of working with multiple people at once. Any suggestion of what I should charge for the small group based on what I charge for 1-on-1?
I prefer to work 1 on 1. So, my group rates are reduced, but don’t overly encourage group business. I spend as much time preparing for each client whether they are in a group or in a private 1 on 1 training session. Considering your current fee schedule and community, I would advise you to decide how many participants would be your maximum for a session. Then consider how much time you plan to spend designing the program and adjusting the program. That will give you an idea of your bill-able hours per session.
Right now you might spend 2 hours on each session (one hour design/redesign and one hour in the gym) and charge $30 ($15 per hour). So say you spent the same time per client for 2 people (2 hours D/RD and 1 hour in the gym), so $15 times 3 is $45 per session. 5 sessions equals $225 divided by 2 clients $112.50 each. Or round up or down, $115 each or $110 each. That is a pretty sizeable savings for them and a decent increase in your per hour income for you.
But keep in mind that you may lose hours in your 1 on 1 client business, if they pair up to save money. So may be $120 each would be a fair cost considering the potential loss on the 1 on 1 side.