I own a small personal training studio and I’m the only trainer. I’ve only been offering 1-on-1 training of 30 minutes sessions. I currently offer 1-on-1 packages of 5 sessions @ $150, 10 sessions @ $270, and 20 sessions @ $500. I live in a small town in a rural area with a median income of about $42,500. I want to make the training affordable for those who can’t afford 1-on-1 but I also have to cover my rent, utilities, supplies, etc. as well as the increased challenge of working with multiple people at once. Any suggestion of what I should charge for the small group based on what I charge for 1-on-1?
Administratively, the easiest way to set this up is to get a monthly fee for 1, 2, or 3 classes per week, and get it set up as an auto-deduct from the clients’ bank accounts. Consistent revenue stream, and you don’t have to constantly sell renewals.
That said, what I do is sell a number of sessions and allow clients to attend any of my small-group classes on the schedule. It makes it less predictable for me, but more convenient for them.