I am curious what both group fitness instructors and club managers think about Fitness on Demand group fitness classes in a gym setting. It allows members to watch group fitness classes on a TV at the gym without an instructor on site. basically- it’s fitness videos on demand at the gym. I have seen them at 24 hour gyms, and am now getting suggestions from a vendor to add them to my gym (not a 24 hour gym with lots of -i think- great group fitness programming with real, live instructors!).
Why not stay home and do a video? I’m not sure of the concept. I agree with Joannes statement and also with LaRue.
I would look into the pros and cons along with your business model and your target audience.
It seems odd that a gym would offer this particularly if there are great group leaders wanting to teach!
Nothing will replace personal touch and human contact
Hi Joanne. I hear what you’re saying, but I think that there is a stark difference (from a possible liability point of view) from a gym showing regular/general television programming, and that same gym showing a specific ‘fitness on demand’ DVDs or video. In my opinion, the viewing public may have an expectation that by showing an exercise video (particularly since the gym is in the ‘exercise business’) that the gym is either explicitly or implicitly endorsing that program or exercises. Whether right or wrong, since the gym is ‘in the business of exercise’ it could be argued that it was in a position to ‘select’ what exercise programming it decided to show, and as a result was therefore endorsing the program. It’s similar to lets say a physician purchasing and showing a particular health/medical program in their office versus their simply showing regularly programmed television. If you’re in ‘the business’ you could be held to a higher standard for the things your say or do that relate to that business. Just my personal opinion – NOT a legal one.
I understand and agree for the most part with the opinions of my peers.
I am just curious to know whether anyone believes the rationale behind setting the station of the televisions on “Fitness On Demand” is simply because it is a gym and not for any other reason.
Many gyms have various television stations playing that participants freely watch which riding ellipticals, running on treadmills, etc., and the risk of injury exists there too.
For me it’s a simple business decision of setting the television to a channel offering fitness programming as it is a gym.
I think that the liability questions and concerns that Karin mentions are HUGE, as well as the fact that I know that most people take group exercise classes because of the ‘human factor.’ The human interaction with a live instructor is a large part of why many take group ex classes. Have any doubts – just look at what happens in some clubs when a classes favorite instructor is out for a while sick or on vacation. The class members are clamoring for that person to return.