Hi, I’ve been a lurker here for a while, it’s a great community with lots of useful insights and I eventually joined to ask a question!
I’m really confused on how one should build a client base, starting from scratch, working in a commercial gym, assuming you have to build your own client base without any help from the gym itself.
A lot of advices and suggestions I see take for granted you have already a base to start from, but what if your completely new to the world of personal training?
What are your best advices for a new trainer looking to build a client base relatively fast? Should I approach everyone and give free sessions? Should I ever try to sell my services or just be nice, help people and try to build relationship and trust hoping someone will eventually request personal training?
To sum it up: please, share your knowledge on, going back, everything you would do in the first weeks in a gym setting. I’m very very confused (and… terrified)!
Does your gym have a process in place for giving out the names and phone numbers of new members to trainers so that they can call and offer a “first workout” to these members? Giving a first workout to a new member is a good way to meet them, find out their goals, introduce them to the gym, and sell your services. Some gyms have specific scripts. Others just give access to new members.
Here’s another thing that works quite well. Do you have group exercise? Get to know the group-ex staff. Ask them if they will introduce you at the beginning of their class. That puts your name and face in front of an entire group all at once. As a group-ex instructor and a personal trainer with an established client base, this is something that I do for new trainers who start at our gym, IF I trust them. If I meet a new trainer and I would trust my regular members with them, I’ll introduce them in class and say that if they have fitness questions they should talk to New Trainer.