I don’t use Facebook when I’m searching for other trainers or gyms. I go to their web sites and what I look for is clarity, easy navigation and good content. If the web site doesn’t look very professional and well maintained, it can affect the way other people perceive you and/or your business. It’s more like a window to your business.
If I get to check any Facebook pages, then I look to see what other people have to say about that business and the information that is posted there (updates, comments, etc.)
I hope this helps.