Great question Christy! As all trainers know, raising rates can be tricky and in this economy, it may kill your business. To add additional income you may want to look at the following ideas:
1. Small group training. It cuts the price per client to a very reasonable rate (good for the current economy), the clients get to interact with others (great for motivation), and the trainer makes more money per hour. For example; 4 clients at $25/1 hour session will give you $100/hour vs the usual $50-$60 for the single client.
2. Phone or on-line coaching. You may first want to get certified for Wellness Coaching but you could even begin with your own clients for free. Word of mouth is the best advertising, so when you are ready to put a price on your time, tell the people who you’ve worked with already to begin spreading the word. It will take emails and phone calls but most trainers currently do that anyway.
3. Public speaking. I enjoy speaking to schools and corporations on health and wellness. At times I have been paid handsomely for my work, other times I have done it voluntarily. I have many different lectures along with PowerPoint presentations so I can be ready to present at any time. I also enjoy participating in health fairs.
I hope this helps you a little bit. I find that diversifying my work increases my income and I work smarter instead of harder.