I do use social media to promote my classes, but only as a supplement. Mostly, when I am launching a new class, I post it on facebook. This helps to put the word out there to individuals who may not be on my mailing list. It also allows others to “share” the event. I have gotten many new clients just through a current client or friend sharing the event on their own page.
My personal training company use social media to keep our clients up to date with anything new in health and fitness . We post news, workouts motivational quotes and nutrition information almost daily to our Tumblr blog (www. fitnessfirstaz.tmblr.com) which auto posts a link to our Facebook page and Twitter (not our personal pages but our company pages). Social media helps you reach not only your clients but thousands of people who may have never known about you. With more and more people turning to the internet for information as trainers (no matter how impersonal you may think it may be) we have to stay relevant. It also allows you to reach more people and network with other trainers and companies that may be able to help.
Social Media is a EXCELLENT way to communicate with your clients/patients. It is not only a great avenue to communicate but it will serve also as a marketing tool. When others read upon the the communication and see that you are personable and are down to earth, up to date with current trends (aka facebook, twitter etc) you will only propel yourself, and your business. With that being said, results are always the BEST way to take it a step further. Document results with pictures and comments that EVERYONE can see (with consent from your client of course*) and the client/patient should be impressed with the care/compassion you took pride in displaying there hard work/dedication as well as having people catch on and gaining new clientele!
Fuel the Movement,