I have been sending out my “Fitting News” newsletters to clients, their families and others since 2015.
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Hi Lori,
I do not use a newsletter as a marketing tool, but I do send one to my clients (I use the IDEA template). They seem to really enjoy receiving it so far, so perhaps it could be viewed more as a bonus and special addition for them–and maybe even retention tool if geared specifically toward them.
I would also be curious to see if others use a newsletter for marketing.
Christine
Hi Lori,
I use the IDEA Newsletter, and it is a marketing tool of sorts. I use Constant Contact as well for client contacts. The address list is pretty much like the one for IDEA but, of course, I am the creator of the content, and, as such, I consider this as my marketing tool.
Karin Singleton
www.meltnc.com