I also, like Joanne offer complimentary consults and have not put my prices on my website for the same reason. However, at times it is very tiring to go through the same song and dance about what they get for their money if the consult is over the phone.
Here’s my take on it. It’s a well known marketing fact that price isn’t the final deciding factor for consumers, it’s more a matter of perception. So I am for putting prices on websites, however you need to make sure your website (or wherever you’re putting your prices) looks the part and does a good job of explaining why you think you’re worth as much as you’re quoting. If you do a great job at explaining why you charge as much as you do, customers will be more than happy to pay it. If you just slap a price tag and don’t back it up in an obvious manner then it could very well be a hindrance to getting new leads.
I completely agree with Joanne regarding a free consultation, or maybe even a free session to allow cutomers to see how well they gel with you (or if you even want to be working with them!).
And the other reason websites are so handy, is to point to a single place where you have all your information, so like Heike mentioned, you don’t have to repeat it over and over.
Hope that helps 🙂
I do not post prices on my website. I would hate for a potential client to make a decision as to whether I can help them based solely on a price posted on the internet without at least having the opportunity for me to speak with them about their needs and how I can help them. A simple price posted without having a conversation as to what’s behind your pricing and how you can help a particular client (which requires a conversation) to my mind seems more a hindrance to starting that kind of dialogue with potential clients.
I’ve posted my prices in the past but don’t currently (and don’t plan to in the future, either). Similar to some of the other responses, I feel it’s important to offer a complimentary consultation where the price for your services is determined by what the prospective client’s needs are.
I typically price my services based on the following:
-The amount of additional material the client will need outside of our sessions together (i.e. workouts for them to do on their own, weekly/monthly training logs for them to document progress on their own, images/videos of exercises they’ll be doing on their own, etc).
-The amount of additional coaching the client will need outside of our sessions together that may include phone calls, emails, and/or support via text messages.
-The amount of time I will need outside of our sessions together to develop the client’s program.
I hope this helps! Please let me know if you have any follow up questions and I’d be happy to help.
Best of luck to you!