Do you think having 1-6 week challenges actually work to motivate clients and why?
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I would argue against it.
It gets people on the “diet” mentality. Health and fitness isnt some change you do for a few months then go back to your old habits. Thats why so many people regress back to their past weight after reaching a healthy point.
Its about getting small changes into their lives over a long amount of time and building on those.