I enjoy working with clients who have medical challenges and often need all kinds of work-around solutions to get a workout together for them. My ‘marketing’ for that is that I pretty much got the word out that this is my area of interest. Since my schedule is already very busy, I have been declining clients who are ‘apparently healthy’ and refer them. This approach has brought me to the place where new clients fit this interest, and I still have my ‘old’ clients from days gone by.
I do not further narrow down the term ‘medical challenge’ but decide on a case my case basis whether I can or cannot work with the client. Sometimes it’s even a matter of timing. As we all know, some clients can only exercise in the evening, and there are only so many hours for scheduling.