Many people in fitness believe offering free services degrades the value of the profession. I have been one to hold such notions in the past. I’m re-thinking this idea and wonder if any independent trainers or business owners offer regular, non-binding free services to their community and how those services have affected their company?
I offer few seminars/presentations, from time-to-time, as a way to educate and get the message of fitness out there. While the seminar may be free, I always try to include useful ‘follow-up’ items that can be purchased at the seminar such as my book, gift certificates or other items.
Hello Austin Gregory Johns,
I have done plenty of free events and still continue free lectures and advice. I can tell by the comments and faces that people see me as more professional than meets the eye. I just need to be careful so as not to be too specific, stick to general information; since, none of these people have filled out a health and lifestyle history form.
When I offer a sample class, everyone fills out an abridged form.
These events prove that I am professional, care about the clients’ health, and well worth the price when the time comes for someone to choose a personal trainer, health coach or group instructor.
Natalie aka NAPS 2 B Fit.