Many people in fitness believe offering free services degrades the value of the profession. I have been one to hold such notions in the past. I’m re-thinking this idea and wonder if any independent trainers or business owners offer regular, non-binding free services to their community and how those services have affected their company?
I offer few seminars/presentations, from time-to-time, as a way to educate and get the message of fitness out there. While the seminar may be free, I always try to include useful ‘follow-up’ items that can be purchased at the seminar such as my book, gift certificates or other items.