Many people in fitness believe offering free services degrades the value of the profession. I have been one to hold such notions in the past. I’m re-thinking this idea and wonder if any independent trainers or business owners offer regular, non-binding free services to their community and how those services have affected their company?
It depends on what you’re trying to do.
For example, if you’re trying to get exposure for your business, volunteering your time and talents through training, workshops, etc. are all good things.
On the other hand, when it comes to directly acquiring clients, I don’t offer free fitness assessments or consultations. It’s too easy for people to take advantage of that and it generally attracts the kind of client that is going to be difficult to work with anyway (the person who always wants more for less without regard to your value).
The truth of the matter is, you’d be surprised how much more buy-in you get from people when they have to spend a little bit of money (even if that’s $20 for a workshop or seminar).