Many people in fitness believe offering free services degrades the value of the profession. I have been one to hold such notions in the past. I’m re-thinking this idea and wonder if any independent trainers or business owners offer regular, non-binding free services to their community and how those services have affected their company?
It’s my policy to offer my clients either a free fitness assessment and a free initial consultation or two free sessions.
My philosophy is that people don’t need to pay for something that they aren’t sure about. By offering some free services, it gives people some time to think about whether or not personal training is right for them, and it gives people the opportunity to see what they’ll be getting for their money. More often than not, you can’t go wrong with offering some free services. It definitely gets you some great recommendations and leads!
I’m a big supporter of fitness education, getting paid is secondary.