Do you offer complementary training sessions? Why or why not?
I think that all of the answers have merit. One benefit of a complimentary session is that it gives you and your potential client an opportunity to evaluate your compatibility in a training environment. If you schedule a complimentary session and your potential client is a no-show, it may well eliminate that hour or so as a time when you could be training a regular client. The other factor that I think is worthy of consideration is that generally when a potential client pays for a session and likes the results, it’s more likely that he/she will continue as your client.
Take care.