Summer time tends to be a slow season for most businesses. Yet, it can be the best time to create marketing which will increase your business during the rest of the year. Is there something you have done in the years past which has proven to be an effective way to increase your business in the coming months? Or is there something you will be doing this summer which you hope is successful in creating more business or business opportunities?
I’ve been spending much more time marketing the personal training, group fitness instructor and lifestyle and weight management coach courses that I teach at my studio.
Fitness professionals and others tend to have a little bit more time in the summer for continuing education courses, etc. so this is something that has changed as far as marketing my business differently during the summer months.
The usually offer outdoor classes. Summer months are great for such classes and people tend to gravitate towards such classes. In Madison especially where the weather gets really cold, it’s very hard to find many people who would be up for an outdoor class ;-). But when the weather starts getting warmer, people in this town are all for outdoor activities and classes.