Great question. If I’m running a boot camp then I will market it as a boot camp. I agree that it can be intimidating, but I will be attracting the type of clients who like to be part of such a class. If I wanted to have a fitness class then I would advertise it as an outdoor fitness class and I would attract the type of clients who want to be part of a fitness class. It’s not fair to try to advertise a boot camp style class to people who are not into that, because eventually they might drop out once they figure out they have signed up for something they didn’t want to.
I always outline the type of the class and what it’s involved, so people know what they are in for. I don’t want to be explaining to clients who come to my classes that this is not an easy class or not what they expected so they can just take the class anyway. I agree that different classes attract different clientele.