I do personal training on the side but the biggest part of my business is my outdoor boot camp. I market to the general public that classes are for all fitness levels and exercises are modified to accommodate each level and I do exactly that. I have beginners along with athletes in the same class. I recently did a Groupon type thing with huge success and we marketed it as a “fitness” boot camp and stressed that it was for all fitness levels. When people see us at the park they can tell its for all levels as we have all shapes and sizes.