This is a great conversation. I train (teach Pilates) in both studio, gym environments in addition to making house calls. Yes, the house calls are more lucrative, but definitely factor in the driving between clients time, vs staying in one place where they come to you. I also appreciate being around other trainers/instructors because you will be reminded of other great exercises to incorporate into your own sessions. Of course you can keep up on your own with continued education, but I find it helpful to remain connected to the fitness community. When starting out, I recommend being in the atmosphere where you will simply meet a lot of people that could turn into potential clients. Good luck!
Excellent answers. In general, you’ll likely gross more income working for yourself. But Debi’s point is so important. There are a number of costs you’ll incur that were formerly paid by the facility. That’s why it’s so important to do a detailed business plan.
Good luck whichever way you go.
I do Mobile personal training and I have to say this… first 2 years are rough, but once you get your reputation and referral systems in place it’s super easy. Sessions are 50minutes long, car expenses are a tax write off. You need very little equipment to get the job done and most clients will end up purchasing their own stuff. Simple marketing technique, pick your favorite clients and market in that neighbourhood, you’ll end up training 2-3 clients back to back in the same area. Now find corporate gyms and train a few bootcamps there and suddenly you’re making real money. Here’s a typical mobile day for me: Client 1 @ 6:30am Client 2 @ 7:30am Client 3 @ 9:30am Corporate Bootcamp @ Noon. In between sessions I handle all my marketing and client care strategies. I hired 2 trainers to handle evening sessions so I can make a little more money without putting in the extra hours and they are doing 5 clients a day. Here is the financial breakdown
Bootcamps $20 per person x avg 6people
Total Sessions a week = 15
Total Bootcamp a week = 5
Total Income in a 46 week year (yep I take plenty vacation) = $72,200
My Trainers Income to me is $17/session and $65 every bootcamp
Total Sessions a week = 20
Total Bootcamps a week = 10
Total Income in a 46 week year = $45,500
My Total Annual Income = $117,000
Car per month including gas and extra cost for maintenance = $700
Marketing & Website Expenses per month = $300
Client Gifts & Trainer appreciation per month = $200
Misc/Re-cert/insurance per month = $100
Total Expense cost per year = $16,000 (rounded up)
Income – Expenses = $101,000
I never made that in a gym.