Thanks for your reply. That link is pretty much a deadend. It leads you to extendhealth, who brokers for various insurance companies. As I understand it, from conversations with two agents, they do not offer anything beyond what I can acquire as an independent buyer.
Seems that a group this large, IDEA fitness experts, should be able to leverage HMO rates, unfortunately because we do not work for one employer this is not presently possible.
We may have to wait for the Affordable Care Act to kick into full gear in 2014.