I don’t base my fee on value as much as the service I offer.
If I know someone can afford me but acts like I am too expensive I will have a frank conversation with them. If a potential doesn’t see the value in my training then they won’t get any value out of it.
If clients resent my prices I don’t want to train them.
I have many long time clients that have paid the same fee for quite a while and I’m ok with that because I value them as clients.
It goes both ways!