Hi Rima. People certainly can have at least an ‘initial’ perception about us as trainers based on our rates; after all the old saying “you get what you pay for,” is based on that whole perception. However, if a trainer is on the higher end of rates, they need to be able to justify that rate with actual high-quality service. Our clients are very perceptive, and at some point they can quickly recognize whether a trainer is providing high-quality, safe, effective and fun services that justify their charges.
Raising and lowering your rates to attract clients can be a slippery-slope. If you’re asking about perhaps offering “specials” from time-to-time, then “yes,” I do that as well as offering packages that are a reduction from my standard single-session rate. However, I think that a trainer can be setting themselves up for problems and an administrative nightmare if they offer different clients different rates to attract them. Keeping track of who is paying what can become a headache, not to mention the ‘fairness’ of having different clients paying different rates for the same services.
This being said, I do honor my existing clients’ training rates so long as they continue training. That way, the clients who have been with me the longest get the older/less expensive training rates.
I hope that this helps.