I agree with the others as well. I also don’t change my rates in order to attract more clients. I know what my time is worth and what I can offer, so I attract those clients who are looking to get benefited from my services. I don’t waste my client’s time nor mine. If my clients think I’m doing a great job with them, then they will renew and they will also refer me more clients.
I don’t base my fee on value as much as the service I offer.
If I know someone can afford me but acts like I am too expensive I will have a frank conversation with them. If a potential doesn’t see the value in my training then they won’t get any value out of it.
If clients resent my prices I don’t want to train them.
I have many long time clients that have paid the same fee for quite a while and I’m ok with that because I value them as clients.
It goes both ways!
I think people do associate a certain level of competence with your rates, whether or not that’s what you want.
I have recently raised my rate per person, but it was time for an increase. I have also learned that being the “cheap” anything is nothing but a hassle. The more people buy in to the program, the higher adherence to the program you typically have.
Does that mean you should never do something to accommodate those for whom your prices are out of reach? No. You just have to decide how to best do that (such as group sessions, donated sessions/volunteering, etc).
If someone doesn’t like your rates, and they are comparable to others in your area with your experience, then keep them where they are. Not everyone is going to like it, but those were probably the clients you didn’t want in the first place!
In my case I believe they do. With my years of experience, certifications and results I achieve for my clients, I feel my rates are priced accordingly.
I have lowered my rates by 20% primarily based on market conditions in our area.
Rate adjustements are also made based on hour or half our sessions, frequency and duration.
Wishing You Continued Success!